Case study · Live since 18 October 2026

Ocean Bakehouse, Narrabeen.25 years on Pittwater Road, online in three days.

A family bakery with pies, bánh mì, cakes and coffee, and no website. Its menu lived on the walls: chalkboards, gold-framed cards, prices on strips of tape. We put all of it online in the shop's own look, then handed the owners the keys.

Visit the live site ↗ Get your free preview

3 daysFrom first preview to live.

140 itemsFrom the shop's boards, prices included.

5 pagesHome, menu, cakes, story, visit.

100%Domain and logins in the owners' names.

No template

Designed from the walls of the shop.not from a theme.

The first preview used stock photos and a standard layout. Then we photographed every menu board in the shop and started again. The specials went on a chalkboard, the menu onto gold-framed cards, the prices onto little strips of tape, and the coffee onto a board with the same blue header as the one behind the counter. The photos come from the shop's Google listing and are credited on the site.

The menu page: six tabs, pies and rolls first, every price on a tape label — The menu: six tabs, 140 items, every price from the boards.

The coffee board with three sizes, as on the wall — Coffee & tea: three prices per drink, like the board behind the counter.

The cakes page with photos and the price list — Cakes to order, with the slab-cake sizes in a table.

The admin panel

They change it themselves.they asked, so we built it.

After seeing the preview, the owners asked one thing: how could they change prices without asking us every time? So the site runs on our admin panel. Sign in with a code sent by email, search for a dish, type the new price, check the list of changes, publish. It works on a phone, in English or 中文.

The specials boardTag a dish for the board and it shows on the home-page chalkboard at its menu price. Change the price once and both update.
PricesSearch a dish and type the new price, or raise a whole section by a percentage and see every new price first.
HolidaysAdd a public holiday once. The site announces it two weeks ahead and the hours go into the details Google reads.
Sold out todayOne tap. The next morning it's back on its own.
AI assistantType raise all coffees by 20c. It lists the ten new prices; nothing changes until they say yes.
Check, then undoA plain list of changes before publishing, and a 30-day history with one-tap rollback.

The phones show the real admin panel with the shop's real menu.

Admin home: website status, today's hours and quick changes

Review your changes: $11.90 to $12.40, before publishing

What the owners got

One yes, everything set up.the shop never closed for it.

Five pages in the shop's look

Home with the specials board and a live open-or-closed sign, the full menu in six tabs, cakes to order, their story, and how to find them.

The whole menu, as text

140 items in 23 sections with prices, written out so Google and AI assistants can read them, plus the bakery's details in the structured format search engines use.

A board that keeps itself right

The chalkboard on the home page is built from the menu, so a price is only ever typed once.

Their own domain

oceanbakehouse.com.au, registered in one partner's name on behalf of the partnership, as the .au rules require. We look after renewals.

The admin panel and AI assistant

Prices, hours, holidays, the notice bar, photos and reviews. Plain-language changes, a list to check before anything goes live, and one-tap undo.

Found from day one

Sent to Google Search Console and Bing on launch day. Opening hours, holiday hours and the menu are in the formats search engines read.

How it went

Three days from first preview to live.two notes from the owners, both done.

16 OctoberFirst preview, built from the Google listing: hours, address, reviews and the shop's photos. Sent as a private link.
18 OctoberWe photographed every menu board in the shop, redesigned the site around them, and split it into five pages so it reads easily on a phone.
Their notesThe specials don't change every day, so that line came off the board. And could they change prices themselves? Yes: that became the admin panel.
18 OctoberThey picked oceanbakehouse.com.au from four available addresses on a private page. Registered the same day in a partner's name, as .au rules require for a partnership.
18 OctoberSite live on its own domain, with www forwarded. Admin panel and AI assistant switched on the same afternoon, and the site sent to Google and Bing.
NextThe owners add the new website to their Google Business Profile, with our step-by-step guide.

Your turn

Let's show youyour website.

Same process: we build it first from your menu and your Google listing, you look at it on your phone, and you only pay if it's a yes.

Get your free preview